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Blomson sells BeOne and Montego to Montone Cycling

Beverwijk / Zeist, 1 February 2012. The Dutch bicycle brands Montego & BeOne, part of Blomson International BV will continue independently. As of 1 February 2012, the development and distribution of both brands, including personnel and the exclusive distribution rights of Edco Wheels and Catlike helmets will be taken over by established company Montone Cycling BV. The new company has found in private equity company Nimbus (Zeist, Holland) a partner for her future growth plans and further professionalization of the organization.

Blomson International BV, established in 1991 is an international company specialized in the purchase and sale of bicycles, bicycle parts and accessories. In 2004 Blomson International BV launched the brand Montego (city and touring bicycles). In 2005 the brand BeOne (race and mountain bikes) was added to the portfolio. The brands contain in-house design, manufacturing and distribution through exclusive bicycle dealers. In recent years both brands have become well respected bike brands. In the last two years Maurice Blom has started to build a strong professional team in order to be able to further expand the business in a new established company: Montone Cycling BV.
Blomson International BV will focus again on its core business: the purchase and sale of bicycle parts and accessories.

Montone Cycling BV directed by Rolf Timmerman, set itself the goal to expand the current position of the brands Montego and BeOne in the Benelux. Our vision is working with selective distribution through exclusive bicycle dealers, strong annual collections and state of the art dealer support. To strengthen the relationship with the dealer we will look for further expansion of exclusive bicycle accessories. Besides expanding the current dealer network in the Benelux we have plans to built an international dealer network.

"This organizational move is positive for all involved parties. Nimbus focuses on investments in companies with a lot growing potential. Nimbus will support Montone Cycling with the further expansion of its business and identifying new opportunities and markets. We are pleased with the market position that Blomson International has bas build in last year's. We are convinced that Montone Cycling and her brands with a renewed and targeted focus will maximize their position in the international cycling landscape, "said Gert Jan Hubers, Partner at Nimbus.